TAKING CARE OF YOUR SKIN IS A PROFESSIONAL SCIENTIFIC MATTER.
Today, most consumers buy creams off the shelf - in stores or online at websites. They are the ones who choose the product.
The problem is, they are not aware that creams are off the shelf and cannot, by definition, by their very nature, bring about change visible in the skin.
Because every skin is different. Different genetics, different tones, each one and her own agenda - her habits and hobbies and how much she can/wants to invest in grooming, how much she is exposed to the sun, sensitivities, allergies, and medications in the background. All these data and more - are considered, and dictate the active ingredients that her skin needs. the ingredients that suit him.
To change the skin, first of all knowledge is needed.
The kind of knowledge that the end consumer does not have. Therefore there is no way she can choose creams herself and make a change in her skin.
The beautician is the one who can make a difference in people's skin. She diagnoses the skin, understands, at the component and concentration level, what can bring about the necessary change, and what is the sequence of actions that will lead us to the desired result. The beautician is knowledgeable about the composition of the creams she sells, unlike a shelf in a store.
The beautician has a lot of knowledge and experience in the field of the changes we want to bring about in the skin - again different from a store salesperson. Only the beautician can match the skin with the composition that fits it like a glove.
THE BRAND PROMICE
Taking care of your skin is a professional scientific matter.
Active cosmetics is not something you can choose on your own, or buy off the shelf.
Just like you don't buy medicine off the shelf.