CREATING A FRIENDLY AND ACCESSIBLE DIGITAL BANKING BRAND FOR A LEADING BANK IN ISRAEL
Brand Identity, Ui, Digital Product
Change the way you bank. Implanting rhythm and color to the world of banking. Poalim Bank took the liberty and the courage to change the way we think about banking and developed it through their new digital branches across the country. From interactive apps to video art installations we combined a world of movement rhythm with day to day banking actions.
Motion design by Adam Feirberg ST/AF