ABOUT
THE
WAY
WE
WORK
Design
obsessed
We are designers first, forever obsessed with ideas, colors, shapes, and all the little details that can make or break our days! We craft strategic solutions and experiences by bringing fresh, current, and creative interpretations to the brand narrative through classical visual design principles.
Unrivaled
experience
Our studio has been operating independently for over 30 years. We had the privilege of pioneering iconic work with some of the leading brands in Israel. Over the years, we've built a rich portfolio across many categories in various industries. We've seen trends come and go, and we've gained success and learned from failures... trust us, we've seen it all. We are putting our combined years of experience to work for our clients in every project.
Strategy fanatics
For us, strategy and design are one. Great design can only happen with a great strategy. Our unique brand-building methodologies help us to uncover new insights and create engaging brand narratives, actionable brand strategies, and beautiful design systems that help brands stand out and shine now and in the future.
Experts only
We want to create things that will make us and our clients happy and proud! That's why our partners, seasoned experts in their fields, lead and are personally involved in every project, big or small, and are personally committed to our client's success.
Always
On
Just like in Design, human interaction is everything. You can be sure that we will always be with you from start to finish and beyond. When we commit to a project, we are available for all your needs, worries, ideas, and questions whenever you need us!
MEET
THE
PARTNERS
BARUCH
NAEH
CEO / CHIEF
CREATIVE DIRECTOR
Every brand is a new undiscovered universe in itself. Whether it is big or small, it doesn't matter to me.
I'm always totally committed to deep diving into new potentials and possibilities, searching for narratives and bold visual ideas to help brands express their unique selves, communicate with people, and attract attention.
I've always been fascinated by brands, so I founded the agency 30 years ago as a young graphic designer. It gave me the freedom to explore, dare and innovate. Over the years, I've had many opportunities to work with the leading companies in Israel, collaborate with the best marketing professionals, and mentor many brilliant designers.
Branding is not only what I do.
It's my true passion.
DAN
WEISMAN
SENIOR CREATIVE
DIRECTOR / PARTNER
15 years experience in strategy and brand design for businesses national and international. Graduated with honours from Bezalel Academy of Art and Design in the centennial year of 2006 and since then to this day has been involved in Brand identity projects, Corporate Branding and marketing strategy consulting.
My extensive experience allows me to understand the basic creative milestones that all brands need: from the strategic story to the visual translation - logo and color palette through to bespoke typography
and imagery.
I ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in wording and creative writing.
A good brand is a good story well translated into a dynamic, 360 being.
LIMOR
ERLICHMAN
BRAND STRATEGY /
PARTNER
During my long Marketing and Branding career, I've learned that Brands fundamentally contribute to business success. Brands are complex, but when done right, they create magic.
I am a seasoned brand strategist with more than 25 years of experience in different capacities, such as Brand & Marketing communication for Orange Israel, where I was responsible for developing and launching the Orange brand (98-2003), and Senior brand consultant for launching the "3" 3G brand in Scandinavia.
I also served as a branding consultant for many brands in Israel, such as Strauss, Elite, Orange, Better Place, Eden springs, Caesarstone, DANONE, Nice, Menorah, Mega & many more.
I'm here to help you build the brand's blueprint and help it navigate along the way.
WHAT
WE
DO
OUR WORK PROCESS:
OUR SOLUTIONS:
01
BRAND
Research | Brand Strategy | Brand Architecture Visual Identity | Brand book
+
02
EXECUTION
Media Plan | Massaging | Brand Implementation Creative evolution
+
03
DIGITAL
Online strategy | Wireframes
Product | Social
+
04
PRODUCT
Research | Prototyping | Development Engineering | Production