Our day to day is full of ups and downs, tensions and failures. From Sunday to the weekend we go from home to work, to the endless chores after work, in traffic, on the phone, being late, waiting for other latecomers. Until we go on vacation - there is no respite from all this.
Cafe Joe sees me and understands all this.
And that is precisely why he wants to give me the opportunity to escape of all this, even if only for a moment. Cafe Joe is where I can feel like I got lost somewhere far away, out of the hustle and bustle of life.

Cafe Joe turns a gray day into a bright day and the stressful moment to a moment of pleasant fantasy.