REIMAGINE AN ICON - FROM A LEADING AIR CONDITIONING BRAND TO A LEADING AIR QUALITY BRAND
Brand Identity, Digital Design
AWARD WINNING FOR ISRAEL BRAND AWARDS 2022
Controlling the weather. Tadiran allows us to create a smart alternative atmosphere and an ideal indoor environment so that we are always protected, with clean breathing air for better and healthier life. Tadiran strives to be a sign of an inhaled lifestyle. As a brand that handles the air it aspires to provide quality and responsibility.
Strategy by Asaf Hatuka
Copy by Tal berkovitch
Tadiran allows me to control the weather and when you control the weather you control the atmosphere".
This Tadiran strategy obliged us to look deeper and explore the visual world of weather observations and forecasts.
Weather forecasts are currently represented in digital icons and applications and these same weather icons allow Tadiran to enhance the practical as well as emotional functionality of its products. So we took those icons and made them our own!