Inspiration for Branding Thinking...
we’ve picked, gathered, and lovingly collected plants from around the world – from places where nature breathes freely, where the earth and rain unite to nurture vibrant, thriving plants. Every leaf and herb has been touched by nature’s primal hand, growing wild under the sun and gently harvested to become a luxurious bouquet, ready to awaken into a fragrant, deep cup of tea.

Branding an Organic Series – A New Brand by Wissotzky

 

“Pereh” (Wild in Hebrew) is an invitation to experience the true power of nature: raw, untamed, and unpolished – yet perfectly harmonious in its beauty.

 

Our logo reflects this very feeling – simple, handwritten letters with no pretense, telling the story of the simplicity and strength found in nature. Subtle pastel hues – soft greens, sky blues, and the pinks of blooming fields – blend in delicate harmony, much like the perfect balance of flavors in a box of tea.

 

The typography of ““Pereh” does not strive for perfection, for nature itself is not perfect – it is alive, flowing, and ever-changing.

 

Similarly, our tea invites you to feel the wind brushing against the leaves, the sun’s rays piercing through the clouds, and the dewdrops gently kissing the earth with every sip.