Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Hagag Bavli Masterpiece
THE FORMULA
TO CELEBRATE LIFE
Brand Identity
The Challenge
Creating an iconic story for a residential project in the competitive real estate market.
Strategy, brand story, name and communication language.
The Goals
Build the foundations of the brand of a 44-story residential project in the Babli neighborhood
Tel Aviv
to position the project as an interesting, unique and tempting alternative for customers
The target in this area.
Articulate a relevant, distinctive and inspiring brand story.
Develop the brand language, verbal and visual as it will be expressed
in communication with customers.
The Solution
The brand idea: the perfect living formula
The formula to celebrate life.
Brand Story
In a real estate market crowded with similar towers, we set out to redefine the narrative by crafting a unique identity that truly resonates with our target audience.
The goal: to create a story that emphasizes innovation and creativity in real estate. The result: a distinct narrative that stands out in an otherwise ordinary landscape. Partnering with the Hegg group, we celebrated storytelling, differentiation, and the power of iconic language.
We developed a formula for the project: high-quality elements combined like a Michelin meal, creating a luxurious, urban resort experience. Our service envelops tenants in a lifestyle that feels like a daily vacation, offering hotel-level amenities and hospitality, from poolside service to event-ready New York club vibes. In essence, we’ve perfected the formula for celebrating life—every day feels like a vacation.
