Brand Identity, Signage & Environmental Graphics
Cafe Joe is a place where I can feel lost somewhere far away, outside the hustle and bustle of my life.
Cafe Joe turns the gray day into a bright day and the stressful moment into a moment of pleasant fantasy.
When I enter Cafe Joe, I see a place that could be many faraway places, places to fly to far away from everyday life, an exciting jumble of exotic airports, a corner cafe in the Village in New York, a Left Bank bistro in Paris or maybe Brambles in Barcelona...
It's just a coffee shop but our lives are made of moments and our mood changes in an instant.
Cafe Joe changes my day.