REFRESHING THE ICONIC
BRAND OF ISRAEL'S
Brand Identity, Campaigns, Airospace Design
El Al is our national airline, of the Israelis. To a large extent, the story of El Al is the Israeli story. A story about a nation of pioneers that managed to build a progressive country in less than 70 years. The El Al company is also like that, a company that works continuously to initiate, improve and advance and always out of the joy of doing.
The new "Dreamliner" planes are a golden opportunity to refresh El Al's image and create a more sophisticated, younger and innovative image that emphasizes the newest value added to El Al, entrepreneurship, and all this backed by Ameti products.
Therefore, the presence of these values in the interior design is of great importance. At the same time, since the brand is evolving and not changing completely and maintaining the feeling of "It's not just an airline, it's Israel" is still critical to the brand's success, it is still important to design a warm and inviting interior so that the passengers will still feel the same homely and pleasant feeling that is a central part of the experience the brand.