project_voya | BaruchNaeh&Partners

Tnuva

DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE

Tnuva

DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE

Voya

JORNEY FOLLOWING THE TASTE

Brand Identity

The Challenge

Building a New Brand for Coffee Capsules in a Competitive, Crowded Market. Strategy, brand story, name, and communication style.

The Goal

Creating an Inspiring and Captivating Brand in the World of Coffee.

Brand Idea

COFFEE VOYAGERS

The Brand Story

We invite you to join us on a journey of flavor.

The brand concept revolves around the idea of exploring the world through coffee, with each capsule offering a unique story waiting to be discovered.

Each capsule tells a rich and invigorating story.

At our coffee brand, we believe in the power of coffee adventures. Every sip carries the essence of a unique journey, from the bustling streets of Ethiopia to the peaceful plantations of Guatemala. Our beans are more than just a morning pick; they are the embodiment of exploration, discovery and passion.

Every coffee has a story waiting to be revealed. From the hardworking hands of the farmer who cultivates the beans to our skilled roasters who unleash their full potential, there is a narrative woven into every step of the process. We celebrate these stories, and honor the dedication and craftsmanship behind each .

But the adventure doesn’t end with brewing. The adventure continues in the rituals we create around coffee – in the quiet moments of reflection, in the lively conversations shared over steaming mugs, in the sparks of inspiration ignited by the aroma. Our brand is not just about selling coffee; it’s about nurturing a community of adventurers, united by a love of beans and the stories they hold.

We invite customers to join us on our coffee adventures, where every capsule is a journey waiting to happen.

Our brand is your guide as you explore the world of coffee, one sip at a time. Discover the stories, savor the flavors, and find inspiration in every capsule. After all, in a world full of possibilities, why settle for a regular cup when you can embark on a coffee adventure!