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ABOUT

THE
WAY
WE
WORK

Strategy
fanatics

For us, strategy and design are one. Great design cannot happen without a great strategy. Our unique brand-building methodologies help us to uncover new insights and create engaging brand narratives, actionable brand strategies, and beautiful design systems that help brands stand out and shine now and in the future.

Unrivaled experience

Our studio has been operating independently for over 30 years. We had the privilege of pioneering iconic work with some of the leading brands in Israel. Over the years, we've built a rich portfolio across many categories in various industries. We've seen trends come and go, and we've gained success and learned from failures... trust us, we've seen it all. We are putting our combined years of experience to work for our clients in every project.

Design 
Obsessed

We are designers first, forever obsessed with ideas, colors, shapes, and all the little details that can make or break our days! We craft strategic solutions and experiences by bringing fresh, current, and creative interpretations to the brand narrative through classical visual design principles.

Experts
only

We want to create things in the world that will make both us and our clients happy and proud! That's why our partners, seasoned experts in their fields, lead and are personally involved in every project, big or small, and are personally committed to our client's success.

Always
on

Just like in Design, human interaction is everything. You can be sure that we will always be with you from start to finish and beyond. When we commit to a project, we commit to being available for all your needs, worries, ideas, and questions whenever you need us!

MEET
THE
PARTNERS

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BARUCH NAEH

CEO / CHIEF CREATIVE DIRECTOR

Every brand is a new undiscovered universe in itself. Whether it is big or small, it doesn't matter to me. I'm always totally committed to deep diving into new potentials and possibilities, searching for narratives and bold visual ideas to help brands express their unique selves, communicate with people, and attract attention.

 

I've always been fascinated by brands, so I founded the agency 30 years ago as a young graphic designer. It gave me the freedom to explore, dare and innovate. Over the years, I've had many opportunities to work with the leading companies in Israel, collaborate with the best marketing professionals, and mentor many brilliant designers.

 

Branding is not only what I do.

It's my true passion.

limor.jpg

LIMOR ERLICHMAN

BRAND STRATEGIST / PARTNER

During my long Marketing and Branding career, I've learned that Brands fundamentally contribute to business success. Brands are complex, but when done right, they create magic.

 

I am a seasoned brand strategist with more than 25 years of experience in different capacities, such as Brand & Marketing communication for Orange Israel, where I was responsible for developing and launching the Orange brand (98-2003), Senior brand consultant for launching the "3" 3G brand in Scandinavia.

 

I also served as a branding consultant for many brands in Israel, such as Strauss, Elite, Orange, Better Place, Eden springs, Caesarstone, DANONE, Nice, Menorah, Mega & many more.

 

I'm here to help you build the brand's

blueprint and help it navigate along the way.

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DAN WEISMAN

SENIOR CREATIVE DIRECTOR / PARTNER

15 years experience in strategy and brand design for businesses national and international. Graduated with honors from Bezalel Academy of Art and Design in the centennial year of 2006 and since then to this day has been involved in Brand identity projects, Corporate Branding and marketing strategy consulting.

 

My extensive experience allows me to understand the basic creative milestones that all brands need: from the strategic story to the visual translation - logo and color palette through to bespoke typography and imagery.

 

I ensure your brand’s expression is more than just a logo: it should be able to communicate through motion, as well as creating a presence in wording and creative writing.

 

A good brand is a good story well translated

into a dynamic, 360 being.

WHAT
WE DO

01.

Branding

Research

Brand strategy

Brand architecture

Visual identity

Brand book

02.

Execution

Media plan

Massaging
Brand Implementation

Creative evaluation

03.

Digital

Online strategy

Wireframes

Product

Social

04.

Product

Research

Prototyping

Development
Engineering

Production

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