TURNING A LOCAL GENERIC
AIRLINE INTO A
FUN VACATION BRAND
Brand Identity, Campaigns, Airospace Design
Arkia is a leisure airline whose destinations are mainly for recreational goals. Arkia doesn't have business flights nor business seats. It's a tailor made vacation company that includes new yearly destinations, hotel proposal and tips for the holiday finders.
JOY & FUN AIRLINE
Copy by Ronit Rona Yakobi & Ido Ben Dor
Arkia paints every vacation with endless colors.These colors are embedded in squares of different sizes when together creates the visual language of the brand.
The spaces between the lines help to create a unique visibility and their connection to relevant generic images create an exclusive brand.
The new branding we did for Arkia airline as a leisure airline, gave us the opportunity to visual translate this strategy directly into the flight experience itself.
Arkia decided as part of its renewal strategy to acquire and strengthen its aircraft fleet. A year's work as Arkia's design authority in directing the design guidelines to Airbus company in Toulouse.