Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
MyJool
BRINGS OUT
YOUR BEST!
Brand Identity
The Challenge
Building a strong international brand that will successfully penetrate the Western European market and leverage our advantage as the first brand in the market, thereby establishing the rules of the game and our position as market leaders.
Effective education of the market, thus allowing the brand to position itself as a leading trendsetter in its category.
Finding the right balance between pleasure and fun
for health and nutrition.
The Goals
Building a brand that appeals to a wide audience, is very relevant to the younger audience, and is based on the added value of sweet snacks (a snack that is also healthy).
Creating a strong international brand, which will create consumer awareness and a high level of consumer loyalty that will make consumers pay higher prices for product quality.
The Solution
Direct appeal to the consumer end point, in order to create loyalty and preferences.
Moving from a B2B company to a company that produces branded packages aimed at new and different market segments.
Brand Story
We lead busy and intense lives, constantly chasing something, another achievement, another goal. And despite everything we manage to achieve, we still think we might not be enough. We are not good enough, not successful enough, not working hard enough. Simply, not enough.
However, in the midst of all this madness around us, it is important for everyone to have something sweet, natural and good that helps us, knows how to balance us, fill us with energy, uplift and empower us and reminds us that we are more than enough. That we are excellent, good and successful.
Something that can lift us up when we are exhausted, something that can fill our bodies with strength, and allow us to breathe fresh air.
MyJool is exactly the 100% natural thing that helps us when we lack energy. The only thing that invigorates us, uplifts and empowers us. It's the only thing we can take care of ourselves, allowing us to enjoy our hectic daily lives while staying healthy and balanced.
It's the one thing that just makes us feel better and allows us to be the best version of ourselves, every day.
