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Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Para Elite
BUILDING ISRAEL'S LEADING CHOCOLATE BRAND "PARA" KNOWN TO EVERY CHILD IN THE COUNTRY
Brand Identity, Brand Charecter
The brand was born in 1934 with the name "Shamnunit". It received its present name in the nineteen-fifties, after the picture of the cow adorning the wrapper.
In the late 90's we had the opportunity to redefine and rebuild the look of the cow to that of a more modern and welcoming character and for over 30 years the PARA had been an untouched
ISRAELI ICON.
In 1997, the production of the bars moved from the old Elit factory in Ramat to a newer factory in Nazareth, and Behra decided to refresh the well-known chocolate bar a bit, and moved to produce it with one large chocolate cube in the center, which is equal in size to four regular cubes, and this is how the bar looks to this day.
Next Project
Brand Identity, Package Design
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