Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Mount Tabor
FROM NATURAL LANDMARK TO DESIGN ICON
Brand Identity
In the rebranding of Tabor Winery’s “Har” (Mountain) series, it was clear to me that the true power lies in the mountain itself – an iconic shape that tells a story of strength, rootedness, and renewal.
Minimalist Design with Depth
I chose clean outlines of the mountain, paired with natural textures that echo the local stone. The color palette is calm and connected to the terroir, expressing the bond between wine, earth, and heritage.
A Logo and Typeface with Israeli Roots
The new logo and custom-designed typeface draw inspiration from ancient Hebrew script, giving the series a unique character and a sense of timelessness.
“Mount Tabor – A Timeless Form, An Eternal Story”
Above all, I wanted the new branding to convey the winery’s essence – tradition, quality, and innovation that merge into a profound Israeli experience.
Next Project
Brand Identity, Brand Charecter
