TINY LOVE
Born
2Explore
Brand Identity
Science, Emotion, and Development-
Based Branding
Tiny Love's branding is built upon a deep connection between the worlds of developmental research and the emotional experience of parenting and babies. The brand presents itself not as a toy manufacturer, but as an expert brand for early childhood development.
The graphic language is based on headings designed as scientific formulas, simulating an ongoing research process: Cognition, Communication, Emotion, Creativity, Motor Skills, and Senses – all are presented as a series of variables that create a developmental outcome. This builds a clear message: Every product is the result of a precise research process, not a random action.
The typography is soft, rounded, and dynamic, combined with scientific icons, arrows, and graphic symbols that emphasize process, movement, and growth. The color palette combines warm colors that evoke joy and energy with calm colors that generate a sense of security and reliability.
The packaging design functions as a scientific-marketing interface: Photography of real babies, clear information hierarchy, and marking of developmental areas and ages – all together demonstrate to the parent not only what the product is, but what the developmental outcome it provides is.
The slogans Born2Explore and Moments of Wonder serve as the conceptual-emotional basis for the brand: The baby as a researcher from birth, and play as a moment of wonder, connection, and quality time.
The result is a complete, consistent, and differentiated branding, positioning Tiny Love as an: Expert, scientific, and reliable brand – that translates knowledge into an emotional experience.
