Prolactal
SIMPLY
HEALTHIER
Brand Identity
“For me, this was not just a design project, it was an opportunity to influence the future of how we nourish ourselves and the generations to come.”
When we began the rebranding process for Prolactal, we knew we weren’t just designing a visual language; we were building a new vision for health.
Our goal was to create a B2B brand that feels like a lifestyle brand: human, accessible, emotional.
A brand that speaks not only to manufacturers and scientists, but ultimately to mothers, athletes, children, and families.
We set out to redefine Prolactal’s place in the world of nutrition:
Innovation inspired by nature to deliver better health for everyone.
Color Palette
In the Austrian food industry, most competitors use green, red, and yellow.
We chose differently as a clear statement:
Dark Blue represents trust, science, and industrial excellence.
Light Purple conveys softness, futurism, and humanity.
The combination creates instant differentiation, recognition, and an emotional, modern connection.
Forms that Speak of Life
We used interlocking circles (positive & negative) as a metaphor for how Prolactal combines:
Nature × Innovation
Body × Nutrition
Science × Emotion
Good for People × Good for the Planet
The circles create a sense of flow, growth, and evolution, just like healthy life itself.
Illustrative Language from the Animal World
We created a unique icon system representing animals from various milk sources such as sheep, goats, and camels.
Each is depicted in a clear, joyful, and distinctive geometric form using light and shadow, emphasizing the diversity of natural sources behind the company’s ingredients.
Tone of Voice Speaking in Benefits, Not Products
We crafted copy that puts people at the center:
“Your healthy living, our innovation.”
“Innovation you can count on for your little ones.”
The message is always the same:
Innovation exists to create better health.
The Result: A Brand Leading a New Conversation
Prolactal steps into the world with a clear statement:
SIMPLY HEALTHIER.
A refreshed, modern, and distinctive brand standing at the forefront of nutritional innovation,
bridging uncompromising professionalism with a world that is alive, human, and optimistic.
