POALIM POINT – Innovation Division
PREPARING THE BANK FOR A CHANGING WORLD
Brand Identity
Bank Hapoalim is stepping into the future with its Innovation Division.
Our mission is to design and build together the bank of tomorrow – a smart and trusted financial partner for its customers in a dynamic and ever-changing world.
The Challenge
The financial world is changing rapidly. New technologies, rising customer expectations, and global competition challenge the very way banks operate.
To lead in the future, banking must be reinvented.
Our Strategy
Why – To prepare the bank for the future. To design and build together the bank of tomorrow. To become a Smart, Trusted Financial Advisor.
How – By acting on five clear principles:
Daring to think big
Collaborating to win
Moving fast and with agility
Attracting and nurturing top talent
Driving innovation with real impact
What – Developing innovative solutions, products, and processes. Delivering value to customers through smart, accessible, and reliable banking.
From Vision to Brand
To translate the strategy into a tangible experience, we created POINT – a unique brand language embodying the innovation worlds of the bank.
POINT is the meeting place of people, ideas, and the future.
The Logo
The POINT logo is a colorful, dynamic circle.
It symbolizes movement, collaboration, and diversity.
It is the beating heart of the division – a point that unites everything into one force.
The Colors
POINT’s broad color palette represents openness, creativity, and diversity.
It brings energy and freshness into the banking world, emphasizing that innovation is colorful, vibrant, and close to customers.
Typography
The typography blends modernity with accessibility.
Sharp lines alongside soft curves convey both banking reliability and a sense of warmth and innovation.
It’s a typeface that speaks the language of a bank – but also the language of the future.
Icons
A colorful icon system turns complex ideas into simple, clear visuals.
The icons are playful, colorful, and inviting, creating a unified language that gives shape to experiences and everyday actions.
Visuals
The visual language connects past and future.
Black-and-white photographs of people combined with colorful elements create a bridge between banking tradition and groundbreaking innovation.
Our Voice
POINT speaks in a bold, direct, and daring voice.
A language that inspires, asks questions, and drives action.
The messages are fast, lively, and dynamic – just like the world we operate in.
