Lunchbox
HAPPINES IN A BOX
Brand Identity
The story of Lunch Box begins with simplicity.
We took the letter B from the word Box, added a handle and it instantly became the brand’s iconic symbol.
A simple, clear graphic mark that tells the whole story: a box, portability, accessibility, and a familiar, memorable experience.
Strategy
Our strategy is based on a real, everyday need.
Life is busy and fast-paced, forcing us to take care of ourselves on the go.
Lunch Box was created to meet that exact moment when there’s no time, no patience, and no energy yet we still want to eat something fresh, healthy, and satisfying.
Our food isn’t just a hunger fix it’s part of daily balance and the ability to feel good about ourselves.
The brand promise can be summed up in one sentence: “Happiness in a Box.”
Each box is more than just a meal – it’s a small moment of order, joy, and control in a hectic day.
We take the idea of a “shortcut” and turn it into real value – a quick solution that doesn’t compromise on quality.
Design Language
The visual identity connects health, accessibility, and happiness.
Yellow expresses energy and optimism, black ensures clarity and precision, and kraft brown conveys naturalness and sustainability.
The typography is clean, modern, and approachable combined with a handwritten touch that adds warmth and humanity.
Packaging is designed to clearly differentiate product categories Main Box, Side Box, and Dessert Box each with its own color and visual story, yet all aligned within one cohesive and recognizable system.
In-Store Experience
Store design continues this visual line warm and welcoming spaces that combine natural wood with modern graphics.
The result is a place that feels familiar, pleasant, and young.
The overall experience allows customers to quickly understand, easily choose, and feel part of something bigger a brand that simplifies their day, supports their rhythm, and gives them a small moment of joy and order.
Brand Essence
Ultimately, Lunch Box brings simplicity with a twist a blend of health, convenience, and contemporary design, all expressed through a young and clear tone of voice.
It transforms the everyday meal into a smart, accessible, and cool solution.
