Ariel / Jerusalem
THE EXPERIENCE
BEGINS WITH US
Brand Identity
Brand Story
Ariel is a subsidiary of the Jerusalem Municipality, specializing in producing large-scale public events, managing sports, culture, and leisure infrastructures, and operating significant systems for the city’s residents.
The Ariel brand is the partner that delivers the full Jerusalem experience – connecting culture, sports, education, and community under one unified, contemporary, and recognizable language.
The experience begins with us – in every event, every venue, and every public interaction, we bring Jerusalem to the forefront.
Purpose and Goals
Producing events, festivals, performances, and conferences on a large scale
Managing and operating municipal cultural, sports, and educational hubs such as the Pais Arena, Sultan’s Pool, and more
Promoting community and social initiatives – operating kindergartens, youth clubs, and educational programs
Connecting Jerusalem’s residents to a continuous cultural, educational, and social experience
Brand Values
Professionalism – top-level event management and production
Service Orientation – personal and caring approach to every participant and resident
Innovation – continuous development of new and creative experiences
Collaboration – with the municipality, the community, and the public at large
Community – strengthening the sense of belonging for the city’s residents
Brand Identity
A logo and visual language based on a Hebrew typeface with modern touches, inspired by Jerusalem’s architecture
The letter “A” in Ariel integrated with icons representing its fields of activity: culture, sports, education, and leisure
A lively, youthful, and energetic color palette conveying joy and dynamism
Core message: every event, every venue, and every artist is part of one united Jerusalem story
Value Proposition
Ariel is not just an event production company – it is the body that creates Jerusalem’s complete experience.
The brand promises consistency, reliability, and energy at
every touchpoint with residents and visitors.
Through the combination of operational professionalism and cultural creativity, Ariel transforms every event into part of something much greater – the Jerusalem experience.
