Newton

AN INCUBATOR
FOR PERSONAL DEVELOPMENT

Brand Identity, Signage & Environmental Graphics

The challenge was exceptional:

For the first time in Israel, an investment fund is establishing a network of kindergartens—a network that places the child as an individual at its center, investing in each child according to their skills, abilities, and individual pace of development. No more uniform education, but close, hand-in-hand guidance, with a deep view of every child as an individual.

This is where the name "Newton" — was born.

The inspiration from the scientist who changed the way we understand the world symbolizes for me the starting point, the curiosity, the first discovery, and the potential inherent in every child.

Every child is an "invention" in their own right.

The graphic language built for the brand is based on a world of colorful, intentionally childlike paper cutouts, with primary colors and simple, joyful forms. This is a meeting point between playfulness and educational content, between emotional simplicity and substantial value. The shapes are not merely decorative—every shape has meaning, every element carries a message.

The center of the visual language is a developing tree

a symbol of growth, process, and maturation. Every leaf and every fruit represents a value, a message, or an ability the child develops: curiosity, confidence, creativity, independence, cooperation. This is how the cornerstone of the brand's values is created—a whole world that updates, grows, and takes shape together with the child.

The branding process for Newton was for me not only a design process but a mental and emotional one.

An attempt to distill deep values into a simple, accessible language that speaks to children – but also to parents. A brand that looks forward but is deeply rooted in a foundation of security, warmth, and personal development.

The Newton symbol is present in every kindergarten, and the advertising and website set a clear goal for themselves:

To illustrate the personal care, the individualized investment, the precise observation of every child. Not just what they learn—but how each child grows.