Derech HaBayit

THE KEY TO A
WHOLE LIFE

Brand Identity

The Idea
“Derech HaBayit” is an educational institution and counseling center that guides yeshiva students at the major crossroads of life – transitioning from a secluded spiritual-academic world into managing practical life: relationships, marriage, family, and responsibility.
The goal is to provide them with practical tools alongside spiritual inspiration so they can build a strong, joyful, and enduring home.

The Message
Above all – to learn to become a whole person.
A person who knows how to take responsibility, build a stable relationship, and lead a family with wisdom and love.

Here, ancient Jewish wisdom meets modern tools of counseling and psychology, together creating a toolbox of keys for a whole life.

The Design Solution
The logo expresses the connection between spiritual ideas and practical life:

The dove of peace symbolizes harmony in the home, not just in the sense of calm, but as one who actively builds a home.

The house shape merging with the dove embodies the vision of transforming yeshiva students into people capable of establishing a family and building a full life.

The color palette: Green symbolizes growth and optimism; Light blue symbolizes sky and spirituality; Gold symbolizes value and stability.

Thus, a brand is born that is not just a study program or counseling service, but a true “School for Life,” giving young men the key to a fulfilling and stable future.