Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Wissotzky Tea
A FRESH RESTART FOR THE WORLD OF TEA
FRESH EXPERIENCES, BOLD FLAVORS – WISSOTZKY LIKE NEVER BEFORE
Brand Identity
Wissotzky Tea – Everyday Premium
Wissotzky invites you to enjoy a new tea experience that brings the world of premium into every cup.
Taste, sensory experience, and high-quality ingredients are at the heart of every creation, allowing you to choose from a rich and inspiring variety.
Clarity on the Shelf
On the Wissotzky shelf, everything is clear and accessible.
It’s easy to navigate between the categories – Classic, Green, Herbal, and Pleasure – and also discover the broader series that cut across them: the prestigious Premium Series and the Benefits Series that enrich everyday life.
A Moment of Excitement
Our goal is to turn every choice into a moment of excitement.
Not an automatic decision, but a conscious one – bringing freshness, variety, and genuine enjoyment.
After many years of leading the world of wellness and green tea in Israel, the time has come to show that
Wissotzky is much more:
a world of bold flavors, indulgent chai, fruit mixology, and extraordinary ingredients.
Tea that becomes a natural choice – not as a coffee substitute, but as an experience in itself – one that surprises and excites with every sip.
Designing the Experience
To enhance the experience, we chose to highlight the ingredients and culinary elements within the teas and infusions, giving them strong, bold shelf presence.
We accompany customers with simple tips that add value: how to brew properly, when to add milk, and how to get the very best out of your tea.
Part of Israeli Homes for 175 Years
Wissotzky has been an inseparable part of Israeli households for nearly 175 years – a beloved and high-quality brand that continues to maintain its familiar identity while constantly innovating and leading tea culture in Israel.
We see it as our responsibility not only to produce excellent tea but also to educate, enrich, and simplify the choices for every consumer.
On every package you’ll find an accessible information area that makes selection and use easier – ensuring a complete and perfect taste experience.
Next Project
Brand Identity, Motion Graphics
