Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Tnuva
DESIGNING THE MOST ICONIC AND BELOVED DAIRY BRANDS IN ISRAEL THAT STAND OUT IN EVERY FRIDGE
Yehiam
EXPERTS IN
ARTISANAL CUISINE
Brand Identity
How does a leading brand in its field stand out on the shelf as an expert in artisanal cuisine?
That was our challenge: to take Yechiam’s true passion – craftsmanship, smoked meats, and sausages – and elevate it into a new brand language that you can feel in every slice and every package.
When passion turns into expertise
Yechiam has always known how to tell a story of taste, but we wanted to connect it to an experience as well.
This connection is born from a passion for sausages, frankfurters, and smoked meats – a passion evident in the choice of cuts, the precision of seasoning, the thickness of the slice, and the level of smoking.
We chose to present this not just as a product but as a work of art – expertise crafted daily, in collaboration with top chefs and leading experts.
European Roots, Galilean Soul
The green mountains and clear air of the Galilee ignited in the people of Yechiam the desire to revive the aromas of smoking and the gourmet flavors of Europe. This was the foundation for establishing the first family-run factory over 40 years ago – a place where every slice was born out of perfectionism and uncompromising quality.
Rebranding – From Vision to Shelf
In this project, we chose to take all that heritage and bring it back home:
We created a new photographic language – one that tells the story of green Galilee, delicate smoke, and passion for flavor.
We designed a refreshed brand identity – one that highlights both the gourmet series (Yechiam Collection) and the basic series that returns to its roots.
We transformed Yechiam from being synonymous with sausages into being synonymous with artisanal cuisine.
The Result
Yechiam remained the market leader, but now also looks and presents itself as a super-brand in its field.
Innovation, creativity, and taste – all wrapped in a design language that elevates what the company does best:
Turning passion into expertise.
Next Project
Israel Air force
CREATING A POWERFUL VISUAL SYSTEM FOR ONE OF THE WORLD'S MOST POWERFUL AIRFORCES
Brand Identity, Motion Graphics
