Eretz Israel Museum, Tel Aviv
CONNECTING CULTURES
AND STORIES.
Brand Identity
The Challenge
The Eretz Israel Museum, Tel Aviv, began to receive fewer visitors, similar to what is happening in other museums around the world. The new and fast-paced era requires a reconsideration of the representation of the various exhibitions.
One of the big problems with the museum was its name, which also brought to mind "Tel Aviv Museum of Art" as well as the "Israel Museum" in Jerusalem.
The Solution
The role of the museum is to connect.
To connect between people and situations, between people. The object of connection allows for the creation of a holistic language that gives the museum tools to unite and differentiate.
To unite the various exhibitions from different angles and times, yet still unite them under one umbrella.
The role of the graphics is to unite and give meaning to these letters, which, when united, create the desired language emphasizing the values of the museum.
