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Biofor

TREATING SKIN IS A PROFESSIONAL, SCIENTIFIC MATTER

Brand Identity

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When I began shaping the language for Biofor, it was clear that this brand was unlike anything else on the shelf.

 

Biofor was born out of professional knowledge and precise science, and the design was meant to express exactly that – not just another consumer product, but a personal, tailored process.

 

The guiding principle behind the design development was to take the scientific world of active ingredients, concentrations, and skin processes, and translate it into abstract forms that tell a story: layers of skin connecting, active molecules initiating change, the subtle energy of transformation taking place with every treatment.
This language creates a bridge between scientific functionality and visual aesthetics, highlighting what makes Biofor unique.

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In a world where creams are sold in stores or online like any other consumer product, Biofor offers a different perspective.
Here, the cosmetician is the expert – the one who knows how to diagnose, choose the right active ingredients, and build a personalized treatment process.
Just as you wouldn’t buy medicine off the shelf, you also don’t choose Biofor’s active cosmetics on your own.

The design embodies the brand’s DNA: precise science, personalization, luxury, and professionalism, alongside innovative aesthetics that reflect continuous, real transformation.

This is how Biofor tells the story of change in the skin – and the graphic language gives it a visual expression that resonates both with the heart and the eye.

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Poalim Digital

CREATING A FRIENDLY AND ACCESSIBLE DIGITAL BANKING BRAND FOR A LEADING BANK IN ISRAEL

Brand Identity, Ui, Digital Product

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LET'S CREATE ICONIC WORKS TOGETHER
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 כל הזכויות שמורות לברוך נאה סטרטג׳יק דיזיין בע״מ 2025

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