Mimi Luzon
THERAPEUTIC PRODUCTS
BY MIMI LUZON
Brand Identity
Mimi Luzon, an aesthetics expert and skin wellness specialist with over 30 years of experience, brings to the forefront a series of therapeutic products that reflect her research knowledge and clinical expertise.
Each formula was developed based on real treatment experience, combined with unique and innovative ingredients, to provide precise solutions for the diverse needs of facial skin.
Graphic Language – Science as the Foundation of Beauty
The brand’s graphic expression draws inspiration from research laboratories and clinical formulas.
Scientific formula worlds are translated into a clean and precise visual language in pure black and white.
On the shelf, the presence is created through black-and-white texture play, which generates distinctiveness and visibility.
Each product family received its own unique black-and-white graphic interpretation, emphasizing its individuality.
Branding Approach
The branding was developed in collaboration with Baruch Naeh & Partners, experts in building therapeutic brands, together with a team of writers and designers specializing in the cosmetics field.
The integration of design, content, and treatment experience creates a luxurious, scientific, yet accessible brand – one that conveys credibility and results.
Poalim Digital
CREATING A FRIENDLY AND ACCESSIBLE DIGITAL BANKING BRAND FOR A LEADING BANK IN ISRAEL
Brand Identity, Ui, Digital Product
