Medica
THE WHOLE NEW LEVEL
NEW BRANDING FOR THE PRIVATE SURGICAL HOSPITAL
Brand Identity, Digital Design, Naming
Vision
Medica was born with one clear goal – to create a new kind of private medicine.
Not just a place that offers service, but a hospital that delivers a complete, high-quality, and precise experience.
A place where the doctor can work calmly, confidently, and perfectly.
A place where the patient feels they are in the very best hands.
Strategy
Positioning
A new medical brand setting a high standard of professionalism, service, design, and technology.
A brand that becomes the first choice of doctors – not just of patients.
Differentiation
Medica is unlike anything we’ve known until today.
It is designed to be the professional choice for surgeons and doctors – a place planned and created with deep understanding of their needs.
Here, every detail – big or small – is meant to enable the doctor to work better, and the patient to receive higher-quality treatment.
Core Message
What will the doctor tell himself at the end of surgery?
We want him to think: Here, I worked at my very best.
Here, I had peace, order, supportive technology, and a precise team.
Medica was built exactly for this.
Name & Slogan
Medica – an international, professional, clear, and memorable name.
The Whole New Level – a strong statement conveying the aspiration for a new kind of medicine.
Not just good – but better than anything we’ve known.
Advertising Language
Using verbs familiar from the world of medicine and surgery:
We opened. We cut. We stitched. We closed. We operated. We adapted.
The messages are sharp, direct, and personal – speaking to the doctor, speaking to the patient.
Every message is an action. Every action is a promise.
Visual Language
The Symbol
The graphic foundation of Medica was born from the international symbol associated with hospitals – the letter H.
We redesigned it with open lines and a white line at the center, evoking a sense of movement, incision, balance, and control.
It is a symbol that respects the existing medical visual language – while pushing it forward.
The Icons
From the symbol, we developed a system of medical icons – sharp, precise, and clear.
Each icon tells a story. Each symbol serves a function.
The graphic language conveys professionalism, order, and confidence – for every user, at every touchpoint with the brand.
Added Value
For doctors – a clean, quiet, smart, and convenient working environment.
For patients – a treatment experience that feels like a real step forward.
For the system as a whole – a new model of private hospital uncompromising on every detail.
Goals
Renew trust in private medicine in Israel
Build a strong, reliable, and respected medical brand
Set a new standard for private surgery
Create a natural choice among doctors, patients, and suppliers
Offer real value – not just a competitive price
Conclusion
Medica is not just another medical center.
It is a new mindset.
It is an environment designed for the people who perform the most precise actions in the world – the doctors.
It is a place that respects the patient not only with service but with a whole new level of medicine.
Medica is simply – medicine at a whole new level.
Next Project
Israel Electric Company & Cybergym
CONSOLIDATING TWO PRESTIGIOUS CYBER ORGANIZATIONS INTO ONE GLOBAL BRAND
Brand Identity, Motion Graphics
