Lyfe
LIVE
PLAY
WORK
Brand Identity, Digital Design
The Concept Live · Play · Work
The complex is based on the natural integration of three worlds
Work, Leisure and Life.
These are not separate zones but one continuous system that accompanies the user throughout the day.
The goal is to create a full daily experience efficient work, meaningful breaks and true quality of life, all in one place.
About the Project
The three-tower complex in Bnei Brak was created from a new perspective on the work environment, not only as a place for business activity but as a complete living space.
The project was designed with people at the center, enabling businesses to operate within a supportive, balanced and forward moving environment.
Naming the Complex
The name was intentionally chosen with a deliberate spelling twist to express
• Thinking outside the box
• A lively and dynamic experience
• Clear differentiation from conventional real estate language
The name reflects an idea life is not perfect, but it is full, active and meaningful.
People Before Business
The branding, planning and messaging were shaped through a people first approach.
Before square meters, before infrastructure, before data come the people.
The complex is intended for individuals who live, move, meet, create and grow, not only work.
It is designed to foster a sense of belonging, community and well being throughout the entire day.
The Three Content Worlds of the Complex
The complex is divided into three experiential realms, each with its own independent language and visual expression.
Work - The world of productivity
A modern, dynamic and efficient work environment that enables growth, meetings and collaboration.
Relax - The world of balance and calm
Spaces for pause, rest and recharging, allowing people to breathe and restore energy throughout the day.
Live - The world of life
Movement, freedom, encounters and everyday experiences that are an inseparable part of the complex.
Together, these realms form a complete ecosystem of life and work, not just an office compound.
The Logotype and Brand Language
The central letter in the logo was shaped to evoke a human figure in motion, symbolizing life, action, freedom and energy.
The logo is not only a visual mark, it represents a person within the space.
This creates an emotional connection between the place and the people who inhabit it.
The Visual and Communication Language
The visual world is based on
• Real people
• Everyday situations
• Movement and life
• Human interactions
The communication does not speak in real estate terms, it speaks in terms of life, experience and emotion.
The Vision
To create in Bnei Brak a tower complex that redefines the work experience in Israel.
A place where people not only work but also live, breathe, rest, meet and grow.
Next Project
Nanosono (Qlearon)
LAUNCHING A GLOBAL NANO-TECH BRAND THAT HELPS KEEP OUR SPACES CLEAN
Brand Identity
