Cafe Joe
TUSCANY
Brand Identity, Signage & Environmental Graphics

At Cafe Joe Tuscany, I find a special combination of familiar coffee and a rich culinary experience that brings with it the soul of Italy.
The pizzas, pastas, and authentic flavors blend naturally with the atmosphere, creating moments that feel like a short journey to faraway places.
The encounter with Tuscany here is not only in the flavors but also in the colors and forms. The bright yellow together with black create a striking contrast that highlights the brand and gives a sense of travel. Every package, every menu, and every small detail conveys the feeling of getting lost in Tuscany – a journey that allows you to rediscover simple and delicious moments.
For me, Cafe Joe is much more than just a coffee shop. It is a place that manages to take my everyday life and turn it into an experience of discovery – of aromas and tastes, of small moments that fill the day with color and joy.











