NEW ORLEANS

Cafe Joe built a unique strategy that connects the coffee experience with a rich and inspiring culture.

 

The brand language is rooted in New Orleans – a city of blues and jazz, meeting places, and colorful streets.

When we say “get lost,” we mean it in the positive sense – to step away from the everyday routine and enter a new world that blends American cuisine with an immersive musical atmosphere.

 

The packaging, menus, and spaces are designed so that customers feel like they are embarking on an experiential tour through the streets of New Orleans, with every small detail strengthening that connection.

 

Black and purple have become the signature colors accompanying the journey, while the illustrations build a whole world where every cup and every package tells a story.