Cafe Joe
LONDON
Brand Identity, Signage & Environmental Graphics

Cafe Joe London takes us on a journey through the city’s alleys, where pubs and bars are filled with history, stories, and an atmosphere unlike anywhere else.
The black and orange colors create a sense of urban energy – blending British classicism with the contemporary experience of a lively, vibrant coffee bar.
Here, you can get lost in London – the kind of good lost that allows you to rediscover hidden corners, old signs, iconic buildings, and small moments that connect past and present.
The packaging, menus, and overall design draw inspiration from the city’s bar culture – places where drinking is not just a beverage, but a social ritual.
The Cafe Joe London experience fuses the taste of coffee and drinks with the deep history and unique language of London.
This is the place to feel the city’s pulse, to pause for a moment, and to experience the thrill of someone who got lost – only to find themselves again inside a cup of coffee.












