The outlook on life that guides Baruch Naeh is: Design targeted.
We make design work –we make it effective not just on paper.
We help the brand words become actions.
When the war for the consumer's attention becomes more fierce and expensive, investment in: the logo, the brand language, the products, always proves itself.
Those are the things that give the brand its presence in the busy and abundance market. Those things make the concept a reality.
In the real world, clear and direct competition, remains the true part
in a brand that establishes the connection with the consumer.
To create emotional involvement of the consumer with the brand, he must feel the experience, touch the promise, believe that it's a relevant and a trustworthy product, or service and it's not detached from reality.
Nowadays, the world is shifting towards an interactive and integrated brand experience this creates an emotional involvement at the meeting point with the product - on the shelf.
Investment in the product design is one of the most important decisions a marketing director will take. This is the most reliable, influential, permanent and safe media he owns.
At the end of each advertisement there are 7 seconds where the consumer stands in front of the shelf and must decide which product to buy, brand experience, as reflected in the product itself, is the decisive factor.